Versatile, decisive, and enterprising marketing communications executive with 20 years of experience in the strategic and tactical execution of marketing communications that drive improved returns on an organization’s marketing investment. Creative in conceptualizing best-in-class strategies, navigating in matrixed organizations, and one who embodies the rare combination of leadership experience, a passion for learning, and an unequivocal work ethic. Over seven years of management experience with a style that is authentic, honest, and approachable. An innovator, doer, and thought leader with a passion for measuring and leveraging data to provide valuable and actionable insights into marketing, communications, product, and social strategies.
I'm Hallie.
Nice to meet you.
About me
1 773 343 5678
hallienester@gmail.com
www.hallienester.com
Experience
Senior Vice President, Marketing & Communications (2017- )
Provide the vision and strategy across US FMCG & Retail Marketing, Media Relations, Internal Communications, and Thought Leadership business units. Manage a cross-functional team of 14 and the associated budget. Develop and oversees the C-suite client engagement strategy of Nielsen’s US President, emphasizing building strategic relationships with C-level executives at Nielsen’s top 25 FMCG & Retail clients.
Vice President, Global Client Communications (2014-2017)
Promoted to this newly-formed role to manage, audit, and standardize global client communications and drive enhanced client engagement, outreach, and services. Managed a team of five. Oversaw content development, created external message platforms for senior leaders and led client outreach and email marketing campaigns.
Director, Product Marketing (2008-2014)
Directed the market and launch of B2B products through the utilization of multi-faceted sales toolkits that included sell sheets, sales decks, talking points, FAQs, webinars, videos, internal education, and promotional giveaways. Managed external consultants, agencies, and designers engaged in the development of marketing collateral and press kits.
Education
Northwestern University
Master of Science, Communications
Northwestern University’s Master of Science in Communication program educates professionals to become more effective leaders. The highly interactive curriculum integrates communication theory with practical application. Fundamental learning themes center around Managing Complexity, Collaborative Leadership, and Elegant Communication.
AREAS OF EXPERTISE
CONTENT DEVELOPMENT
INTEGRATED STRATEGY
EVENTS
BRAND MANAGEMENT
DIGITAL MARKETING
EXECUTIVE COMMUNICATIONS